Selling Services

For over 20 years, "Selling Services", led by Brian Griffin, has focussed its efforts exclusively on the training, marketing and selling of professional services.

* For more than 8 years, Brian was Marketing Director of a large UK training organisation, focussing on the creation and marketing of customised training programmes to commercial clients.

* In 1989 he set up a unique 5 man Consultancy aimed at equipping the Further Education and training worlds with the skills and know-how to sell their services to corporate clients.

* He formed unique alliances with outstanding organisations, such as Boots the Chemist, Jewsons, Elf Oil and Artex to bring training to sceptical employers.

* Since 1992, he has been active in many areas of training design and delivery, and has represented a variety of employer and training bodies.

* He writes columns in professional training journals, and speaks widely to training associations on the themes of marketing and selling services to employers.

* Prior to his training industry career, Brian spent 7 years marketing and selling services with international companies in both Australia and the United Kingdom.

* He is a Bachelor of Education, a Chartered Marketer, a Fellow of the Institute of Sales & Marketing Management, and holds Member status of the Chartered Institute of Marketing; the Chartered Institute of Personnel & Development; the International Society for Performance Improvement; and the Professional Pricing Society.

There are three things that set Brian Griffin apart
from other sales trainers in my experience.
Firstly his approach (consultative selling) is
the most effective, ethical and sustainable
I’ve ever come across in sales training.

Secondly, his sales training embeds simple,
but powerful, tools that businesses can
actually use on a day to day basis.

Thirdly, he makes his expertise available
to small-medium sized businesses
through a variety of ways - from subscription
telephone coaching support; to in-house and
public training programmes; speaking to business groups; and, finally, via podcasting and audio CDs.

Oh, and fourthly, he’s an excellent speaker and presenter on any marketing and sales related subject.

Sam Deeks: Feedback Consultant: Plymouth

A BACKGROUND TO SELLING SERVICES