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ARTICLES INVALUABLE TO THE DEVELOPMENT OF YOUR PROFESSIONAL SERVICES
Register with 'Selling Services' and access (totally free of charge)
over 100 incredibly useful articles concerning the marketing and selling of professional services.
Search through our comprehensive Archive of selected international articles, all of which are directly relevant to the marketing and selling of professional services!
We’ve scrutinised writings from the UK, USA, Australia and Canada to find articles that are directly relevant to the marketing and selling of professional services in the United Kingdom.
We’ve picked out the gems and they are now available on this site.
And we’re adding to them all the time – so keep looking for recent additions. To give you a flavour of their value, we've unlocked one article from each of following categories:
Marketing Strategy
Pricing
Promotional Activities
Website Marketing
Selling Face-to-Face
Client Maximisation
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SELECT FROM OUR ARCHIVES
1. MARKETING STRATEGY
What's a Client Really Worth?
By Robert Middleton
Is Your Competition Driving You Bananas?
By Kim Duke
12 Great Reasons to Know Your Target Market and Blow the Lid Off Your Sales!
By Greg Beverly
Programs, Not Projects
By Robert Middleton
Marketing in a Down Market
By Robert Middleton
Getting out of the Vicious Circle
By Robert Middleton
The Top 10 Ways NOT to Attract New Clients
By Robert Middleton
To Brand or Not to Brand?
By Michael Fortin
Narrow Your Focus to Broaden Your Sales
By Michael Fortin
Don't be the Best… Be the First!
By Michael Fortin
How to Target Your Most Profitable Market
By Michael Fortin
How to Create Powerful Strategic Alliances
By Michael Fortin
How to Carve Your Niche in the Marketplace
By Michael Fortin
Your Marketing Mindset - Scarcity or Abundance?
By Robert Middleton
Maintaining Your Professional Edge
By Robert Middleton
Authentic Marketing
By Robert Middleton
Increase Your Sales by Giving It Away
By Alan Boyer
How to Name a Product, Service or Company
By Michael Fortin
Avoiding Lumpy Gravy Marketing
By Robert Middleton
Leveraging Your Marketing Investment
By Robert Middleton
Think Strategically, Act Tactically
By Robert Middleton
Marketing Tips from Professional Organizers
By Robert Middleton
2. PRICING
Value Pricing and Proposals
By Robert Middleton
Stop Charging By the Hour & Make More Money!
By Kirstin Carey
How to Charge What You Are Worth
By Kirstin Carey
It's Not Your Job to Lower Your Price So the Client Can Afford Your Services
By Kirstin Carey
3. PROMOTIONAL ACTIVITIES
Headlines That Get Response
By Robert Middleton
A Good Testimonial is Worth 1,000 Cold Calls
By Kirstin Carey
Communicating Your Core Marketing Message
By Robert Middleton
The Problem Solution Dilemma
By Robert Middleton
The Million Dollar Bet
By Robert Middleton
The Power of Testimonials
By Robert Middleton
Do You Hate Networking? - I Don't Blame You!
By Robert Middleton
Holiday Networking
By Robert Middleton
Advertising is a Numbers Game
By Michael Fortin
How to Make Your Name Stick
By Michael Fortin
Marketing Tricks or Treats
By Charlie Cook
How To Offer a Powerful 100% No Risk Guarantee
By Abe Cherian
To Up Sales, Up Words!
By Michael Mulder
How to Market to and Through the Media
By Michael Fortin
How to be Sequentially Superior
By Michael Fortin
Mailing List Management Mechanics
By Michael Fortin
How to Maximize Your Visibility
By Michael Fortin
Blend Bullets and Benefits to Boost Buyers
By Michael Fortin
How to Use Guarantees to Increase Sales
By Michael Fortin
How to Write a Persuasive News Release
By Michael Fortin
How to Use Testimonials as an Additional Marketing Tool
By Abe Cherian
A Great Way to Advertise
By Jay Conners
4. WEBSITES
The Top 10 Ways to Make Your Web Site a Marketing Hub
By Robert Middleton
Does Your Site Extend its Welcome?
By Michael Fortin
Ready… Aim… Did I Say "Aim"?
By Michael Fortin
Website Planning Can be a Sticky Situation
By Michael Fortin
How to Make the Intangible Tangible
By Michael Fortin
Can You Give Me Directions, Please?
By Michael Fortin
How to Build Your Business With Discussions
By Michael Fortin
How to Get People Into Your Site and Respond
By Michael Fortin
The Top Seven Mistakes Websites Make
By Michael Fortin
How to Multiply Your Marketing Like a Virus
By Michael Fortin
Compel Customers to Propel Sales
By Michael Fortin
Consistency Breeds Consistency
By Michael Fortin
Marketing With a Lead Generation Sonar
By Michael Fortin
Publish Now or Perish Later
By Michael Fortin
Back to Web Basics
By Robert Middleton
5. SELLING
How to Get your Customer Talking
By Jay Connors
Selling the Future
By Robert Middleton
Taking a Fresh Look at Selling
By Robert Middleton
Telephone Magic
By Robert Middleton
Turn Solutions into Dollars
By Robert Middleton
Is Selling a Talent, A Skill, or a Process?
By Robert Middleton
Why Selling 'Wants' Always Outsells The Selling Of ‘Needs’
By Kenneth Doyle
How to Build Sales With Extended Benefits
By Michael Mulder
What Are You Leaving on the Table?
By Robert Middleton
How to Generate Better Leads
By Michael Fortin
2 ½ Steps to Sales Success
By Mark Smock
Riding The Sales Rollercoaster
By Mark Wardell
Sales Prospecting - How Effective is Your Elevator Pitch?
By Alan Rigg
How to Genuinely Enjoy Cold Calling
By Ari Galper
How to Build Great Relationships Through Cold Calling
By Ari Galper
Ten Ways to Make Prospects Like You Enough to Buy from You
By Bill Lee
Getting into Your Buyers' Shoes
By Charlie Lang
Ten Key Factors That Put More Money in Your Wallet as a Sales Pro
By Rick Johnson
More Ways to Get Prospects to Return Your Call
By Tom Richard
Leads: Do You Have Enough?
By Wallace Mettarod
Why Do We Buy? To Avoid PAIN!
By Mark Smock
How to Get Your Customer Talking
By Jay Conners
Objections: Are Your Customers Playing Hard to Get?
By Tom Richard
Challenge Yourself - Evaluate Your Selling Skills
By Teri Samuels
How to Revive a Dead Lead
By Stuart Ayling
To Buy or Not to Buy? Motivating Your Customers to Take Action!
By Tom Richard
The Erin Brockovich Effect
By Robert Middleton
Taking a Fresh Look at Selling
BY Robert Middleton
6. CLIENT MAXIMISATION
The customer is NOT always right
By Robert Middleton
Clients are like hearts - they go where they're appreciated!
By Brian Griffin
Turning Clients into Advocates
By Brian Griffin
Website: sellingservices.co.uk Phone: 01460 239 020
E-mail: info@sellingservices.co.uk
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